Personalized Postcards get into the hands of nearly 90% head households. Unlike online advertising or social media where you are unable to make this type of near guarantee.
The personalized name placement "in the design" improves the likelihood of success as well. This is almost as if the postcard is speaking to them.
Yes, some portion of this 90% of head of households are discarding the postcard quickly and only will see it for a few seconds, but you are making an impression.
Yet, if they need the service - now or in the future, they will either tuck it away in their mind for later or actually tuck it away in a drawer or place it on the refrigerator, saving for the right, where they will see it again, and use it. This is seeding the neighborhood with a constant group of newly aware customers.
"I never knew you were here."
"Why didn't I know about you before I got to my other bigger project?"
"I would've used your company's services instead of the group that took so long to get back to me."
"How come I never knew of this gem right here in my neighborhood before?"
A major difference with Personalized Postcards is the touch, its tactile perfection. The seeing AND touching combination is not found online.
Of course, you tie your campaign in with your online and social media presence, so they come to your website, Facebook, Twitter, Youtube, this time and every next time they need your services
Everybody is flocking online, your competition as well, so you must be there, but don't think every other type of communication has disappeared, become illegitimate, and is not better in some ways propel your business, practice or church forward!
All most small businesses need to do is mail 500 to 1500 postcards a month to keep the word out and to 'discover' those lost in the woods of online competition. Quarterly is also an option for smaller businesses or to start things up.
Contact us at 800.517.5563 for prices and more or visit us online!
NOTE: You'll also receive a boost of social media promotion if you join us now with a quarterly campaign minimum (4 mailings guaranteed of 500 minimum, or a one time 2,000 mailing. The more you mail, the bigger your 'extra free' social media promotion. Talk to us for more).
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• Where Small Businesses... Get Personal! •
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